Wednesday, November 28, 2007

Value Proposition in the New Economy

Before 1970, information was a scarce resource and the underlying potential of facilitating decision making with information was a distant dream to the managers. The fact that information can be captured and distributed across the organization for generation of competitive advantage was evident only during mid-seventies. Information Age lasted approximately for twenty years. Information was not a scarce commodity after that; but the movement of taking the information to knowledge level started around 90s and it still continues to be.

The knowledge economy is also a network economy treating knowledge as a commodity and suggesting that professionals need to work with ideas, information and creativity and new knowledge play the parts of raw materials. Value in this economy does not mean something that the company adds to its shareholders but something that is done in favor of the customer. The performance dimension addresses the degree to which professionals collaborate with others to realize benefits. In this economy, orgnanization combine the main factor of production, human asset in an innovative way to make a profit and the central planners decide how assets are used to provide for maximum benefit to all.

Everyone has to understand value in the new perspective of knowledge economy. Value helps customers produce gain benefit. The right value proposition eliminates price as an objection; it helps in curtailing competition. It is the responsibility of the knowledge professionals to understand and develop his value from the perspective of his customer. Customer actually takes this value to customers' customers to gain profit from open and competitive market. Any activity towards the development of professionals in any organization has to be based on this philosophy. If customers don't get value that is useful to his customers, then the value the professional is now offering to his customers is not valuable to the market in future. Without properly spelling out the value, a price war has to be fought by all.

Saturday, November 17, 2007

Bidding Farewell

I have lived this moment
a million times before it came.
What would I do,Where would I go
When you are gone.

I imagined a soulful poem
Each word a shred of my heart
Each full stop, a wishful sigh.
For words not said,Deeds not done.

But now that we are here,
There is only hollow silence.
No pain for the loss,
Of the loss of feeling.

May be you wanted it this way,
To see happy faces
as you turned back to wave.

So good bye it is.
Be strong, I will be too.
I see you melt into the dusk.
But I know you are smiling now.

Review of laaga Chunri Mein Daag!

Laga Chunari Mein Daag or “My dress got stained” is not about Monica Lewinsky and Bill Clinton and that white stained dress which almost brought down the American Presidency. No indeed it is not. So what is it then? Well I would characterise Pradeep Sarkar’s latest offering as nothing but the cinematic equivalent of taking that brown-with-age banana that has been sitting on the refrigerator top for ages, cutting it up, putting some fancy ice cream on top and serving it to your mother-in-law while saying with a glittering smile “Look ma, this is a special dish I made just for you.”

There used to be a popular,or should I say done-to-death formula in Bengali movies and also “jatras” (rural open-air theatre) through the 50s to the 90s which would, with minor variations, go something like this. Ailing retired honest father. Evil uncles out to get every last penny. A crumbling palatial house in the village. An always-crying mother doing some kind of repetitive menial work to make ends meet (stiching mostly). And supporting the whole family like a weepy Hercules would be a God-like “elder brother” (best played by that high tension wire of emotions by Sukhen Das who, in the course of the movie, would sacrifice everything to get his younger brother educated or younger sister married (this sacrifice usually entailed making money by pushing brick-laden carts while running a 104 degree fever or some other similar act of heart and body-breaking endurance). Ultimately, due to misunderstandings caused by evil uncle/tartar wife of younger brother/some other agency, he would get denounced by all those whom he had helped by his blood and toil till one day he makes the ultimate sacrifice (usually donation of certain vital organ or death through untreated malady) at which the whole family ultimately realizes his value and amends are made at the deathbed, but not before gallons of tears have flown through the flood-drains.

In “Laga Chunari Mein Daag” we have a similar serially heart-attacking, wallowing in self-pity father played by Anupam Kher (where is Alok Nath when you need him?) while greedy brother’s family tries to dispossess him of his crumbling ancestral house. True to formula, there is the poor mother (Jaya Bachchan) who specializes in sewing petticoats and most of all, in being highly melodramatic. There is the younger bright sister played by Konkona Sen Sharma all “chulbuli and “bulbuli” and towering above them all, is the all-sacrificing Rani Mukherjee playing a female version of the Sukhen Das character. Telling her father “beta chahte the na aap to beta banoongi” (You wanted a son so I will become a son) she comes to the big bad city and no she does not have a sex change operation and become Bobby Darling. Very soon,(actually after just one week of struggle), she realizes that the only way a girl can survive in Mumbai is to sell her…emm…. purity, something poor Sukhen Das could never peddle no matter how much he tried, having to pawn instead a kidney, a liver and a testicle to just get by.

The rest of the story of “Laga Chunari Mein Daag” may be slightly different from the Sukhen Das formula as detailed above but it never ever comes close to a point where you would say “I did not see that coming”. Instead it choses to follow a predictably overwrought path of elevated emotion and beatific saintliness. Hoary (not whorey) cliches abound—- the innocence of the village girl (Banaras being a village is a slight stretch) who, even after becoming a city-dweller, still recites the Hanuman Chalisa with great zeal, the evil of the big city where people are heartless (and horny), the golden-hearted working woman whose body may have become a receptacle of the sins of the moneyed classes but whose mind is still ethereal .

Of course, in keeping with the tastes of the multiplexes, the cliches are wrapped in a Gen Next wrapper: the “Aaao babuji Banaras ki teekhi paan pesh karti hoon aap ke liye” proposal of the kothewali madam as she hands over the reluctant belle to the client with a garland wrapped round his hand being replaced by a more contemporary aesthetic of Harsh Chaya, a call center boss, saying to the innocent heroine: “I am a lonely man and why don’t you stay the night with me?”

Of course a normal director would have left it here. But Pradeep Sarkar, being a top-class proponent of the celluloid art makes things more symbolic: as the lusty Harsh Chayya makes the sexual proposition he is shown playing with a Newton’s cradle where the balls oscillating in simple harmonic fashion is not without deeper significance in the context of the scene. Similarly pregnant in meaning is when Harsh Chayya and Rani Mukherjee’s act of coupling is intercut with scenes of Jaya Bachchan sewing hard. Mention must also be made of the sequence in which Harsh Chaya, topless and in full cry, is seen looming in front of the camera saying “You are so beautiful”. As his lips descend to kiss the lens, even the most heartless of us are forced to turn our eyes away from the screen, stung by the anguish of the poor dear caught in the headlights of Harsh Chaya’s exposed nipples.

However my favorite moment of “Laga Chunari Mein Daag” is when in a passage of searing melodrama, Konkona Sen Sharma tells her mother “Jee bharke ro” (Cry to your heart’s content).

It was then, that as a member of the audience I totally connected with the movie, coming this close to shouting out in Anupam Kherian anguish “Yes yes crying to my heart’s content is exactly what I have been doing ever since the goddamned movie started”