Dont Waste Paper

This is what I keep telling my daughter. Don't Waste Paper. After all if we dont teach the next generation, then who will? But I was wrong... I was so wrong. Yesterday my daughter taught me, and not only me, her message should go everywhere - across the nation, across the world. And what better way than to BLOG about it?

Being a Sunday yesterday, we woke up late - well late by our standards, and pretty late by our elders' standards. Yes, we woke up at around 10 in the morning, and immediately we started fighting with the morning newspaper. We all had our agenda - my husband wanted to know about the nation and the owrld at large, my daughter has a "current affair" exam on Tuesday for which she had to keep her updated with the currents news, and I, well, err... actually, nothing specific - just the usual bollywoood gossip, fortune and the supplementary stuffs. But whatever, we started our fights and as is expected, my daughter won. So newspaper must go to her first. And the moment she took it in her hand, she came and told me, "Mumma, you keep telling me not to waster papre, but look here, Tropicana Juice has put an advertisement and wasted one and a half page of this newspaper"

Yes, she was right and I was shocked. Tropicana wasted one and a half page of The Sunday Times, 21st Dec'08 trying to stress the importance of having 100% of... whatever, thats not important. What is important is that the CORPORATE citizens of this nation and the owrld should realse the importance. Our kids learn from the elders - from the media and from everything around them, and if this is what they see, what will they learn (tried to find the image on line, but couldn't, but am sure many of you must have seen it).

So, M/s Tropicana, we know you guys provide us 100% juice and we are quite fond of you. Your advertisement of hald a page could not have demeaned you or your product by any amount. If you have lot of year-end budget for advertisement still unused, why dont you guys use them in some more meaningful ways than this?